Below is a collection of our latest blogs, articles, stories and updates.


Is Cognitive Bias Bad?

In recent years cognitive bias (and its manipulation) has received a notorious reputation for its role in poor decision-making and unethical behaviour. However, is the manipulation or utilisation of cognitive bias always a bad thing? Can accessing and leveraging off cognitive bias actually lead to better outcomes? And of course, if there is a line between skilful marketing, and unethical profiteering, where is it and who should be the one determining its position?

Having Difficult Money Conversations

Whether paying for dinner, or negotiating complex business deals, Phil Slade discusses why having a ‘brain aligned’ conversation is essential to successfully navigate any difficult money conversation.

In Times of Uncertainty, Don't Gamble With Your Life

When faced with uncertain or ambiguous outcomes, and in the presence of a feeling of loss or grieving change, our brains can lead us to some very peculiar decisions. In some ways we start to act like gamblers, taking bigger risks and we’re much more susceptible to emotional influences.

The Orchestra of Innovation

Innovation can be hard, but without taking people on the journey it is impossible.


Each month, we reach out to inspiring members of the Decida community and ask for their thoughts on decision making. Below is an archive of previous stories.

Peter How

Peter enjoys working and connecting with people, bringing digital to life for customer outcomes and has over 20 years of comprehensive executive leadership experience across corporate and government environments. He relishes combining Silicon-valley startup culture, Human Centred Design, Lean and Agile to deliver amazing digital customer products and services. 

Tina Parker

Tina is a Training Integration Specialist with BHP proudly working on the new national training program bringing opportunities for training and employment to our next generation of tradespeople. She is passionate about inclusion and diversity in the workplace and the diversity of thought and innovation that brings. She has experience in workforce planning, training and management across different sectors including retail, construction and mining.

Vicki Vanderent

With a background across government, the university and private sectors, where she has worked in a variety of marketing communication, strategy and governance roles, Vicki is a true generalist. Her current role is Director of Policy, Performance and Improvement with the Insurance Commission – a portfolio of Queensland Treasury. In this role, she serves as a leader of three wonderful teams of policy, marketing and communication, business improvement and business performance specialists.

Callan McDonnell

Callan McDonnell has over 25 years of experience in learning and development and organisational performance and driving cultural changes across organisations. He has worked in several different industries in Africa, Asia, the UK and Australia working in organisational design, learning and development, leadership development, talent management and workforce planning. Callan is the founder of Made Better Human and the Centre for Applied Leadership, Learning and Narratives which specialises in assisting individuals, teams and organisations in identifying how their current narrative may need to change to support them moving into the next stage of their transformation. As a qualified narrative coach, Callan has worked with many individuals supporting them through the transitions of life; be those career changes or life stage transformations. A published author and frequent contributor on LinkedIn, Callan believes that storytelling is the most powerful to put ideas into the world.

Chris Brettell

Chris is a business professional with more than 20 years in the Financial Services industry. Chris’ leadership skills have been honed across all things Insurance in this time including claims, sales, channel management, business development, product design and management this time with a little bit of mentoring, coaching and management consulting on the side for some added flavour. Chris loves to share the odd funny story so feel free to bring a supply of quality whiskey and chocolate, take a seat and enjoy.

Brooke Tranberg

Brooke has worked in an administration and business support role in an Architectural practice since 1994.  She is interested in all aspects of Architectural & Design Practice Management, with skills and experience across most areas including finance, administration and human resources.  Brooke is now the HR Manager at Conrad Gargett, a national architectural practice that has been in operation for over 125 years.  Conrad Gargett employs over 170 people in 6 national and 1 international (Ethiopia) studio/s. 

Melanie Wood

Melanie is passionate about helping people to be come pro communicators to empower and inspire change. She has delivered public speaking, storytelling and soft skills training both here in Australia and abroad, and has extensive experience working with individuals passionate for growth through her coaching programs. 

Ale Wiecek

We recently asked Ale Wiecek, founder and Chief Empathy Officer of Sqr One and one of our dear friends at Decida to share her insights on better decision making. 

Tracey Kay

Tracey is a digital transformation executive with more than 20 years leadership and management experience, setting strategic direction and driving innovation execution in complex, regulated financial services companies. She is a passionate advocate of business-centric adoption of digital, blockchain and AI.

Neil Singleton

Neil has been involved in various aspects of the Insurance Industry for well over thirty years in corporate roles and now in a fairly unique position as part business leader and part regulator. Since he was introduced to customer based design he has found the principles ideal for focusing on ways to improve products or services for the end user – whether policyholder or injured person. He enjoys being curious about finding new and better ways to do things.

Rebecca Stephens

With over 25 years experience in a broad range of roles in the Australian and UK banking/insurance sectors, Rebecca embraces Innovation methods to navigate through complexity and ambiguity in order to find new sources of organisational value. She has excellent general management skills that empower people to achieve their goals, aquired through post graduate qualifications and an academic background focused on Innovation, Shared Services and Finance.

Hayley Langsdorf

Hayley’s goal is to help the world communicate with more ‘human-ness’, collaborate with authenticity and unlock creativity for everyone. She wants to inspire the world with beautiful, visual stories. Founder and Chief Doodler of Thoughts Drawn Out, Hayley combines her extensive skills and experience in communications, capability development, and human centred design to help people define problems, set compelling strategies, make change happen and tell their story.

Michael Major

Michael has worked internationally in the development and retail sectors for 30 years. Over this time, he has created a unique end-user methodology using neuro-architecture and design anthropology which delivers long-term results. This methodology produces distinctive, competitive environments which are economically viable to build.

Gerard Doyle

With more than 20 years of experience, Gerard is a veteran of digital marketing. Gerard’s career is a blend of agency and startups, which he uses to provide a unique and innovative approach to his digital strategies. Gerard’s startup experience uniquely positions him to help businesses navigate through rapidly evolving marketplaces that are constantly under the threat of disruption. After spending 10 years in London, Gerard has vast international experience working with some of the biggest global brands including HP, GM, Microsoft, Coca Cola and Burberry.  

Emily Douglass

Emily is passionate about enabling individuals to develop the best version of themselves for their professional lives whilst also maintaining an awareness of their personal lives. A registered psychologist with over two decades of service with the Australian Regular Army, she draws on her first-hand experience of what it means to be a resilient, ethical and effective leader.

Clifford Morgan

Cliff is passionate about partnering with leaders and their organisations, helping them to unlock their potential and perform at their peak. A registered psychologist with over a decade of service with the Royal Australian Air Force, he brings a wealth of experience that provides him a unique perspective to assist his clients. His approach combines his military discipline and focus with the application of psychology in a way that challenges mindsets, influences culture and empowers people.

Melissa Witheriff

As a curious innovator, Melissa has found her calling in connecting people, ideas and opportunities to create value.  She is a strategic thinker and if there is a better, more efficient, or more engaging way to do something, she will be the first one off the blocks. She is currently a board member of the Service Innovation Alliance (SIA) Advisory Board for the University of Queensland. She has more than 20 years of leadership experience across non-for-profit, government, and corporate environments. 


Jacqui Donaldson

Jacqui is currently working at QSuper in their Member Experience division as a Sponsorship Specialist. She has over 15 years experience in Marketing communications, Brand strategy, Sponsorship and Event management across a variety of industries. She has also taught both Marketing and PR subjects for Swinburne Online. Recently, she has switched to a part-time role to give her time to focus on starting to take trail running tours around Australia & NZ through GirlsTrek.


Michelle Palmer

Michelle is the Executive Director People and Engagement at the Department of Justice and Attorney General (DJAG), within the Queensland Government. She started at DJAG in May 2019 and finds it a privilege to work with such a great group of people to deliver important justice services to our community.


Mike Davis

With over 20 experience in enterprise IT Program and Project Delivery, Mike now applies his skills working as a tech entrepreneur to transform businesses into leaders of the digital economy, leveraging their existing IT assets to build a digital DNA.


Phil Slade

Phil Slade, psychologist, behavioural economist, author, keynote speaker and generally inspiring visionary is the founding partner of Decida. Phil and his lovely wife of more than 20 years are the proud parents of two amazing young men. Phil is at his best when he is making music, enjoying fine wine or scotch or striving to make the world a better place through better decisions.


Naomi White

Naomi is a transformational leadership expert, executive coach, mentor, speaker, facilitator, and cultural change specialist. She has a proven track record in delivering strong leadership, high performing teams, simplified and integrated businesses, and resilient cultures.  She has worked with countless leaders over the years helping them to step into their leadership potential and drive their businesses to higher levels of performance. 


Brendan Forwood

Over the past 10 years Brendan has built a brand in leadership development and behavioural learning, working with senior managers to build leadership capability that links strategy with execution, and help teams work more collaboratively and effectively together through strong communication and ways of working to achieve results.



Each month we update you with some of the latest news, knowledge and stories. Below is an archive of previous updates.


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