We recently asked Roshelle Weir to share her thoughts on better decision making.

After a lengthy career in financial services working in a variety of roles in customer service, project management, learning and development, and innovation she is now one of the founding partners of Decida. Roshelle loves all things digital which is balanced by her passion for human centred design and working with colleagues to solve problems. Although not a fan of public speaking as such, she is a strong facilitator and can be relied on to help her clients implement sustainable change.

More importantly, Roshelle is happily married to her high school sweetheart and is mother to two (adult) children, and is soon to be a grandmother for the first time. When she isn’t working (which isn’t often) she is camping or maintaining her sanity through jig saw puzzles.

What is your favourite, or most used, inspirational quote?

The Polish proverb “Not my circus, not my monkeys.” has to be my most commonly used quote. I use it as a switch when I’m feeling triggered by someone I think is being irrational to remind myself to not get caught up in the drama.

What does great decision making look and feel like for you?

I know I’m making great decisions when I’m being thoughtful and considerate of the consequences. I have been guilty of being pretty impulsive from time to time, not doing the research I should have to ensure I have to objectively considered a broad range of perspectives. Being in the Groupie tribe, good decision making for me is when I’m collaborating with others and making decisions that help my group to win.

When was a time you were at your decision making best?

Choosing to become a part of Decida. I had spent the best part of my career in one industry in a corporate setting and wanted to learn and grow. I had to really look at my values and my goals and be prepared to be vulnerable and take a chance. It has been really hard work, but it has paid off. I work with people I respect, I learn something new every day and I contribute to our vision to make the world a better place. #lovewhatido

Who inspires you? Why?

I know it’s a bit cliche, but I am inspired by my Mum. She lost her battle with breast cancer some time ago but her ability to manage her emotions and keep laughing through the most horrible times is such a testament to her resilience and strength of character.

What advice would you give to someone wanting to be a better decision maker?

Don’t make a permanent decision based on a temporary emotion. Decision making is a highly emotive process, so set yourself up for success:

  1. increase your self awareness
  2. identify and practice strategies that help you manage your ape (reactivity)
  3. define simple rules or criteria to take the cognitive load off in the moment of crisis
  4. create an environment that nudges you toward the better decisions you want to make

What are you reading/watching at the moment?

I have just kicked off “They Ask You Answer” by Marcus Sheridan to learn more about marketing and building trust with our customers. On a personal front, I am watching season four of the Crown and loving it! 

What is the most effective strategy you use for keeping your Ape (your emotional reactive state) in check?

Reframing. I am grateful for the guidance of a mentor earlier in my career that helped me practice changing my narrative. He would literally say to me, “what story are you telling yourself?” and if I didn’t get the message he would follow up with, “how is that story serving you?”. This process of switching from my emotive and often self loathing inner self talk to a more objective rational view of the situation has been invaluable in building my self confidence and resilience to set backs.

What type of decision maker are you?

Groupie Implementor


To connect with Roshelle:


Email – roshelle@decida.co

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